Undergraduate Research Project
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Summary
Conducted market-related data collection and analysis, evaluated pricing and production trends, and presented data-driven recommendations.
Jefftan Senok Domkat
Marketing-Oriented Agricultural Economics Graduate
Jos, NG.About
Highly analytical Agricultural Economics graduate with a strong foundation in marketing principles, consumer behavior, and data interpretation, eager to launch a career in the FMCG sector. Successfully completed the Coca-Cola Hellenic Bottling Company Youth Empowerment Programme, gaining practical knowledge in marketing strategy and business growth. Poised to leverage a robust academic background and hands-on training to contribute to brand visibility, customer loyalty, and market expansion as a marketing intern.
Education
University of Jos
Jos, Plateau State, Nigeria
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Bachelor of Agriculture (B.Agric)
Agricultural Economics and Extension
Courses
Agricultural Marketing
Consumer Behavior
Micro & Macro Economics
Statistics & Econometrics
Business & Farm Management
Languages
English
Native
Skills
Marketing & Brand Management
Marketing Principles, Brand Positioning, Agricultural Marketing, Brand Development, Marketing Strategy, FMCG Sector Knowledge.
Market Research & Analysis
Market Research, Consumer Analysis, Data Collection, Data Analysis, Market Trends Analysis, Data Interpretation, Statistical Analysis.
Business Development & Sales Support
Sales Support, Business Development, Business Growth Strategies, Customer Engagement, Market Segmentation, Sales Operations.
Data Management & Reporting
Data Entry, Basic Data Analysis, Microsoft Excel, Reporting, Econometrics.
Soft Skills
Teamwork, Communication, Presentation Skills, Analytical Thinking, Adaptability, Strong Work Ethic, Problem-Solving.
Economics & Management
Microeconomics, Macroeconomics, Business Management, Farm Management.
References
Available upon request
References are available upon request.
Projects
Coca-Cola Hellenic Bottling Company (CCHBC) Youth Empowerment Programme
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Summary
Participated in a comprehensive youth empowerment program focused on marketing principles, consumer engagement, brand positioning, and business growth strategies within the FMCG sector.